Only 20 of 50 spots remaining at this price · ₦10,000
For marketers who want to think like growth engineers

Growth Marketers Earn $8K–$11K/Month. You're Running Experiments Without Frameworks.

Real growth marketing is engineering-minded and experiment-driven. This handbook closes the gap between 'interested in growth' and 'operating as a growth marketer.'

You right now: running experiments without frameworks
After this handbook: operating like a $95K-$140K/yr growth marketer
Get the Handbook — ₦10,000 Ask Questions on WhatsApp
🔒 Secure payment via Selar💬 WhatsApp support🛡 30-day money-back guarantee
The Gap

You Call Yourself a Growth Marketer. Can You Prove It?

Growth marketing roles pay $8K–$11K/month. The bar is frameworks, experiment design, and data fluency. Not vibes.

🧪
You run experiments without statistical significance. You changed a button color, got 3 more clicks, and called it a win. That is not an experiment. That is a guess.
📊
You focus on top of funnel and ignore the rest. Acquisition is one-fifth of the AARRR framework. If you can't talk about activation, retention, referral, and revenue, you're not a growth marketer.
📝
You can't articulate AARRR in an interview. "I'm interested in growth" is not a positioning statement. Growth marketing managers can map the entire pirate funnel for any product in 15 minutes.
🎲
Your A/B tests are based on vibes, not data. No hypothesis. No control. No sample size calculation. No documentation. You are not running experiments. You are changing things and hoping.
📁
You call yourself a growth marketer but have no experiment documentation. No experiment log. No learnings repository. No systematic record of what worked and what didn't. That is the amateur tell.

Growth marketing is a system. This handbook gives you the complete system.

What You Get

The Growth Marketing Handbook. Everything Inside.

Complete AARRR framework. A/B testing guides. Experiment documentation. Trackers.

The Growth Marketing Handbook — ₦10,000
Complete AARRR Growth Framework
Acquisition, Activation, Retention, Referral, Revenue. Each stage explained with frameworks, metrics, and playbooks for B2B and B2C.
The framework every growth team runs on.
₦20,000Core
A/B Testing Frameworks + Statistical Guides
Hypothesis templates, sample size calculators, significance testing, and when-to-call-it decision frameworks. Data-driven, not vibes-driven.
₦10,000Included
Onboarding + Virality + Acquisition Playbooks
Complete playbooks for each growth lever. Onboarding optimization, viral loop design, acquisition channel prioritization.
₦10,000Included
🎁 Bonus: 27-Point Conversion Checklist
Audit any landing page, signup flow, or onboarding experience against 27 proven conversion principles.
Find conversion leaks in minutes, not weeks.
₦5,000Free
🎁 Bonus: Experiment Documentation Templates
Hypothesis > Test > Results > Learnings. Professional experiment documentation that makes you look like a senior growth operator.
Build a learnings repository that compounds.
₦5,000Free
🎁 Bonus: Complementary Trackers
Experiment tracker, growth metrics dashboard template, and channel performance comparison sheets.
Track everything in one place.
₦5,000Free
Total value if purchased separately: ₦55,000+
If you bought all of this separately
₦55,000+
Your price today
₦10,000
One payment. Lifetime access.
Results

What Growth Marketers Are Saying

Growth marketers earn $8K–$11K/month. This handbook closes the gap.

See Pricing Ask James on WhatsApp
Why This Handbook Exists

Growth Marketing Is Not a Buzzword. It Is a System.

Most marketers call themselves growth marketers because it sounds better on a resume. They run Facebook ads, check Google Analytics, and call it growth. That is not growth marketing.

Growth marketing is a systematic, experiment-driven approach to the entire customer lifecycle. Acquisition, activation, retention, referral, revenue. Each stage has its own metrics, frameworks, and playbooks. The marketers earning $8K–$11K/month in growth roles can design, execute, and document experiments across all five stages.

"The difference between a marketer who runs campaigns and a growth marketer who runs experiments is the difference between ₦200K/month and $8K/month. This handbook teaches the framework."

This handbook gives you the complete system. Not theory. Not case studies. Practical frameworks with templates, trackers, and documentation systems you can use from day one.

$95K–$140K/yr
Growth marketing manager salary range
AARRR. Experiments. Statistical significance. The frameworks they use.
The Shift

What Changes When You Have This Handbook

🧪
From Random Experiments to Structured Testing
Hypothesis, design, measure, learn.
🎯
From Top-of-Funnel Only to Full AARRR
Acquisition, activation, retention, referral, revenue.
📊
From Vibes to Statistical Significance
Know when a test actually worked.
🚀
From Interested in Growth to Operating as a Growth Marketer
The vocabulary and frameworks that get you hired.
Your Instructor

Meet the Person Behind This Handbook

James Praise
James Praise
Founder, Marketing In Action (MIA) · Growth marketing practitioner

7+ years designing and running growth experiments across B2B SaaS companies in Africa, North America, and Europe. Has contributed to over $10M in qualified pipeline through systematic, experiment-driven marketing.

Every framework in this handbook comes from real growth work. AARRR audits on live products. A/B tests with actual statistical significance. Experiment logs with documented learnings.

Holds an MBA in Entrepreneurship & Innovation and a Product Marketing Management Certification (PMMC). Recognized as one of Africa's Top 20 Marketing Leaders for 2025 by APMP.

7+ Years$10M+ Pipeline3 ContinentsAPMP Top 20 MBA, Entrepreneurship & Innovation PMMC Certified

Featured in: Techcabal · BusinessDay · Vanguard · APMP · Africa Fintech Summit

🛡

30-Day Money-Back Guarantee

Read it. Use the frameworks. If they don't sharpen your growth thinking in 30 days, full refund. No questions. No drama.

  • The handbook stays with you
  • All templates stay with you
  • All trackers stay with you
  • The only person who loses is us
🔒 Secure payment via Selar
💬 WhatsApp support
📋 Everything documented
Two Paths

You Already Know Which One You Are On

❌ Without This Handbook
  • Keep running experiments without frameworks
  • Keep focusing only on acquisition
  • Keep guessing in interviews about AARRR
  • Keep documenting nothing and learning nothing
  • Keep watching growth roles go to people with frameworks
✅ With the Growth Handbook
  • Design experiments with proper hypotheses and controls
  • Audit any product across all 5 AARRR stages
  • Articulate growth frameworks fluently in interviews
  • Build a learnings repository that compounds over time
  • Position yourself for $8K–$11K/month growth roles
Investment

Get The Growth Marketing Handbook

Complete AARRR framework. A/B testing guides. Experiment templates. Trackers.

Lifetime Access
The Growth Marketing Handbook
The frameworks behind $8K–$11K/month growth roles.
₦55,000+
₦10,000
Save ₦45,000+ (82% off)
One payment. Lifetime access.
  • Complete AARRR growth framework
  • A/B testing frameworks + statistical guides
  • Onboarding + virality + acquisition playbooks
  • 27-point conversion checklist
  • Experiment documentation templates
  • Complementary trackers

Over 5,000 marketers trained across 3 continents

Get the Handbook — ₦10,000

Want the full 12-week execution program? The Pro Bootcamp includes this handbook plus 11 more modules, portfolio assessments, AI tools, career coaching, and MIA certification. See the Bootcamp

This costs less than one wasted ad campaign run without a framework.

Have Questions? Chat With James on WhatsApp
$200+Growth marketing course (theory)
$500+ (₦800,000+)Growth consultant (one session)
₦10,000This handbook (lifetime)

Accepted: Paystack · Bank Transfer · USSD · Card

Only 20 of 50 spots remaining at this price

When spots are gone, the price increases. No exceptions.

FAQ

Common Questions

Yes. Growth marketing is not a separate discipline. It is a framework that applies to every channel including content. Understanding AARRR, experiment design, and data-driven decisions makes you more effective in any marketing role.
No. This handbook explains growth frameworks in plain language with practical examples. You do not need to code or use analytics tools beyond what a marketer normally uses.
Free content gives you concepts. This handbook gives you frameworks, templates, and documentation systems you can use immediately. The difference between knowing what AARRR means and running an AARRR audit.
Growth marketing managers earn $95K–$140K/yr. This handbook teaches the frameworks they use daily. If you can articulate and apply AARRR, design experiments with statistical rigor, and document results systematically, you will stand out in interviews.
PDF with complementary Google Sheets trackers and templates. Designed for practical use, not shelf decoration.
Yes. Read it. Use the frameworks. If they don't sharpen your growth thinking in 30 days, full refund.
Absolutely. The Growth Handbook pairs well with the PMM Templates Library and the AI Prompt Playbook. Growth frameworks + execution templates + AI systems is a powerful combination.

Get The Growth Marketing Handbook

₦10,000. One payment. The complete system behind $8K–$11K/month growth roles.

Get the Handbook — ₦10,000 Chat With James First

🔒 Secure payment via Selar · 🛡 30-day money-back guarantee

🤔

Still running experiments without frameworks?

₦10,000 for the complete growth system. If you have questions, chat with James directly.

Chat on WhatsApp
Almost there — Step 1 of 2

Enter your details and you will be taken straight to checkout with everything prefilled.

Secure payment via Selar · Paystack · Bank Transfer