Product marketing strategy and execution for B2B and SaaS—positioning, messaging, landing pages, GTM, product launches, lifecycle programs, and growth experiments.
Trusted by 30+ founders, GTM operators and accelerators in North America, Europe & Africa
Your positioning isn’t clear enough to convert.
Messaging isn’t resonating with the right buyers.
You don’t have a repeatable launch playbook.
Your retention strategy is weak or missing.
Effort isn’t tied to real growth outcomes.
... and that’s where I come in.
I use AI and PMM frameworks to decode customer and competitor signals, and deliver clear positioning & messaging.
I turn your positioning & messaging into high-converting landing pages that turn traffic into leads, pipeline, and revenue.
I plan and execute structured go-to-market and launch strategies that maximize adoption, awareness, and revenue impact.
I build lifecycle marketing systems that improve onboarding, retention, and expansion through personalized, automated customer journeys.
I design and automate scalable lead generation systems that connect positioning, messaging, and data enrichment into predictable pipeline growth.
I design, prioritize, and execute growth experiments to identify scalable strategies that accelerate acquisition, activation, and revenue.
Consulting, Advisory & Fractional Marketing Services
| Consulting Services | Advisory Services | Fractional Marketing Services | |
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| Fee | Power Hour Consulting Calls ($50/hr) | Weekly Strategy Consulting Calls ($500/month) | Interim / Fractional Marketing Lead ($2,000/month) |
| Description | This is your opportunity to tap into my brain for quick wins and expert insight. Whether you're stuck on positioning, need help building a growth plan, or want a teardown of your funnel, I’ll help you unpack challenges and create a clear path forward. | A retainer-based partnership where we work together on your strategy week by week. I’ll act as your growth coach—reviewing your metrics, unpacking challenges, refining your playbooks, and supporting your experiments with ongoing guidance. | Think of me as your part-time Head of Marketing—embedding with your team to bring clarity, drive strategy, and accelerate results across growth, product marketing, demand generation, and lifecycle. |
| Ideal For | Ideal for early-stage founders, solo marketers, or teams needing a fast boost. | Ideal for founders or lean marketing teams needing accountability and expert support without hiring full-time. | This model is ideal for Series A-B startups, lean SaaS teams, or founders building a growth engine from scratch. |
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My Agency, TITAJA, is an on-demand subscription-based product marketing service (PMaaS) helping product-led, SaaS, and B2B companies unlock growth at every stage of the customer lifecycle, with GTM strategy, positioning, messaging, and demand generation—without the cost of full-time hires.
If you’re wondering about it, I’ve probably answered it here
Mostly B2B SaaS and product-led startups—from early-stage founders to VC-backed scale-ups.
End-to-end product marketing: positioning, GTM, lifecycle, and growth experiments. Execution, not just strategy.
I don’t hand you a deck and walk away. Unlike agencies that focus only on ads or PR, I plug into your team to execute positioning, launches, lifecycle, and growth experiments end to end.
Yes. I write positioning docs, landing pages, launch assets, lifecycle emails, and campaign content.
I provide wireframes and design references, plus warm intros to trusted design partners when you need full creative.
I vibe-code websites, web apps, workflows and tools with Claude, n8n, Gemini, ChatGPT, Replit, etc. For more complex builds, I collaborate with your dev/product team to get things shipped smoothly.
In most cases, yes. My fractional PMaaS model (via TITAJA) covers strategy + execution, something agencies usually can’t.
Founders, execs (CMO, CRO, Head of Growth), and lean SaaS product/marketing teams.
Me. No juniors, no outsourcing.
Collaboratively. Depending on your engagement model, I either run execution for you (DFY), work alongside your team (DWY), or equip you with templates and frameworks to self-implement (DIY).
Consulting calls: 1 hour on-demand.
Weekly advisory: 3 calls/month (~12 hrs).
Fractional PMM: ~24 hrs/month, embedded with your team.
Anywhere from a one-off power hour, to a 1–3 month consulting/advisory engagement, to ongoing fractional marketing leadership.
Power Hour: $50 per call.
Weekly Advisory: $500/month.
Fractional Marketing Lead: $2,000/month (3-month recommended minimum).
All billed upfront, flexible cancellation depending on model.
Discovery: We start with a call to understand your biggest growth gaps.
Proposal & Contract: I’ll send you a clear scope, terms, and contract so we’re aligned.
Strategy & Execution: I build the playbooks and run the campaigns, launches, or lifecycle flows.
Optimization: We review, measure, and iterate until we’ve scaled what works.
Yes. You can start with a single Power Hour or short-term advisory before scaling up to a fractional engagement.
Yes. Power Hours and monthly retainers are paid upfront. Fractional engagements are invoiced monthly.
From $50 (consulting call) to $2,000/month (fractional lead). It’s flexible depending on scope and needs.
Yes. Advisory retainers are cancel-anytime with 14 days’ notice. Fractional PMM requires a 3-month minimum but includes flexible terms.
Lagos, Nigeria—working with global clients across US, Africa, and Europe.
I have a remote-first approach to delivering my services, but if location and timing align, I can visit your office for a workshop to unpack specific challenges.