MIA Resources, Frameworks & Templates

Everything you need to put marketing into action

Actionable marketing resources, templates, frameworks, and systems built from real startup and GTM work in the trenches. Built from scratch, updated regularly, and ready to implement.

Trusted and used by 5,000+ product marketers, growth teams, and founders across the US, Africa, and Europe.

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Start with individual resources or get full access to everything through the Premium MIA Resource & Template Library, available via annual subscription.

PLAYBOOK

SEO, GEO & AEO Playbook

Score your website across 52 steps, from technical SEO foundations to whether ChatGPT, Claude, Perplexity and Gemini name you at all. Every step tells you where to find the data and how to fix it.

Start the Playbook
CALCULATOR

Outbound GTM Cost & ROI Calculator

Find out what it costs to set up and run an outbound go-to-market system, from domains and inboxes to data and automation, and what it should return in meetings, pipeline and revenue.

Run the Numbers
PLAYBOOK

The Paid Acquisition Playbook

An end-to-end interactive playbook for paid acquisition across the major paid channels. Includes checklists, calculators, naming generators, and templates.

Open the Playbook
GUIDE

Claude Code for Marketers

A beginner-friendly guide to setting up Claude Code, installing marketing skills, and using AI for positioning, GTM, landing pages, and more. No coding experience needed.

Read the Guide
CLAUDE SKILLS

Marketing Agent Skills for Claude Code

AI agent skills for marketing tasks, built for Claude Code and similar AI coding assistants (Cursor, Windsurf, Cline, Roo Code).

Open the Repo
LIBRARY

Product Marketing Templates & Resources Library

Get access to 50+ Product & Growth Marketing templates, frameworks, and resources to execute marketing with clarity.

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AI PROMPTS

AI Prompt Frameworks & Templates for Marketers

Get the frameworks and templates that 200+ marketers and founders use to produce consistent, high quality outputs from AI.

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REPORTS

The State of Marketing in African Tech

Industry reports on SaaS, FinTech, Web3, Healthtech, Edtech, HRtech, Agritech, Ecommerce, Energytech, Marketplace, Entertainment, Creators, and Agencies.

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DATABASE

Marketing & AI Product Database

A curated directory of the most useful marketing and AI products for modern GTM teams.

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DATABASE

Marketing Thought Leaders Database

A curated directory of the most influential voices in modern marketing.

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CALENDAR

Annual Tech Events Calendar

A curated, living calendar of tech events in Africa, built to expand globally for digital nomads.

Open the Calendar
LIBRARY

MIA Resource Library

A growing collection of free templates, tools, and references (Google Docs, Sheets, Notion).

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AI AGENT

Ask James Anything

Get answers to questions about positioning, messaging, GTM strategy, lifecycle setups, growth experiments, tools, templates, and career clarity.

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