Go-To-Market Systems

Go-to-market systems that drive predictable revenue growth

I build and run the go-to-market engine for tech companies and agencies—positioning, GTM infrastructure, outbound, paid, SEO & AI visibility, and AI-assisted execution—all pointed at predictable growth.

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$10M+
pipeline influenced
15+
product launches
35%
SQL lift
500%+
client growth
3
regions: US, Africa, Europe
5,000+
MIA subscribers

Trusted by 30+ founders, GTM operators and accelerators in North America, Europe & Africa

Hank Robotics Komfot Health FunnelEnvy Reform Distrobird Bujeti CIL Bento Utiva Jumia Startupbootcamp Afritech Y Combinator PAADC

3 reasons your revenue isn’t growing.

01

Your offer or positioning isn’t compelling enough

People see your ads, land on your page, or get your outbound message, but they don’t buy. The offer isn’t clear enough, or the positioning doesn’t make you the obvious choice. Fix this first. Nothing else works until it is.

02

You’re doing a bit of everything, and none of it compounds

You try outbound, then paid, then content, then lifecycle. But nobody figured out which one would actually move your numbers first. So growth depends on luck, not a plan.

03

Effort isn’t turning into revenue

Your reports show a lot of activity. But they don’t show new customers, closed deals, more pipeline, or more revenue from clients you already have. If you don’t know which of those is broken, you can’t fix it.

... and that’s where I come in.

How I Deliver

You’d normally need seven marketers, but I’ll do it faster with AI-powered GTM workflows and growth frameworks.

Pick the piece you need most below, or run all seven as one connected GTM system.

GTM Engineering and Automation service
The Infrastructure Behind The Pipeline

GTM Engineering & Automation

I help you craft an irresistible offer and get it in front of your full total addressable market (TAM) through hyperpersonalized, scalable outbound campaigns that book meetings and fill your pipeline. I build the infrastructure behind it: automations and integrations connecting AI agents to your real GTM tools to turn that pipeline into revenue.

27% increase in outbound reply rates for FunnelEnvy

  • Hyperpersonalized outbound campaigns that book meetings
  • Scrapers, enrichment pipelines, automations & integrations
  • Email deliverability & inbox infrastructure
See the systems working behind real campaigns →
SEO and AI visibility service
Found By Search, And By AI

SEO, GEO & AEO

Buyers used to type into Google. Now they also ask ChatGPT, Claude, Perplexity, Gemini and Google's AI overviews, and those tools only name a brand they can read and verify. I audit both at once: whether search engines can crawl, read and rank your site, and whether AI assistants can find anything on it worth quoting. Then I fix what is costing you revenue from search and AI, in the order that pays.

3,000+ keywords ranked in 90 days for Distrobird

  • Technical foundations, crawling, indexing and site speed
  • Content built against what already ranks, not word count
  • AI answer visibility: who gets recommended, and whether it is you
See the organic growth this produced →
Positioning and Messaging service
Clarity Before Campaigns

Positioning & Messaging

I use customer research, market evidence, and competitor signals to find the position your product can own, or reposition it once the market has moved past your original story. The result is clear ICPs, category language, and a messaging system built to win a category and support expansion into new segments, all without rewriting the story for every campaign.

34% uplift in trial activation after Reform’s repositioning

  • Customer, market, & competitor research
  • ICP, persona, product category & use case definitions
  • Comprehensive positioning & messaging documentation
See how clearer positioning changed the numbers →
Website and Landing Pages service
From Message To Conversion

Website & Landing Pages

I turn your positioning and messaging into website copy that helps the right buyer understand the offer and take the next step. You get conversion-focused copy, a clear page structure, and practical design direction that your team or a trusted design partner can build from.

20% improvement in landing page conversion for Bujeti

  • Conversion-focused website copy
  • Landing page wireframes & design references
  • Warm intros to design partners
See the pages and conversion work in context →
GTM and Product Launches service
From Plan To Market

GTM & Product Launches

I build the plan that takes your product from an internal roadmap to the right market with a clear reason to care. That covers the audience, offer, campaign story, channel mix, launch assets, and the execution rhythm needed to turn attention into adoption and pipeline.

$3.4M in open deal value generated at CIL

  • End-to-end launch playbooks, campaign & channel strategy
  • Launch content assets (blogs, decks, emails, ads)
  • Bonus: Product Showcase on MIA Newsletter
See what structured GTM execution produced →
Lifecycle Programs service
From Signup To Retention

Lifecycle Programs

I build the messages and automation that guide customers after they sign up, instead of leaving activation and retention to chance. Each program is shaped around the moments that matter, from onboarding and nurture to expansion, churn prevention, and winning back customers who stopped engaging.

10% reduction in customer churn for Bujeti

  • Onboarding and nurture email flows
  • Customer expansion and upsell sequences
  • Churn reduction and win-back campaigns
See how lifecycle work improved retention →
Growth Experiments service
Test, Learn & Scale

Growth Experiments

I turn growth ideas into focused experiments with a clear hypothesis, success measure, and decision at the end. We prioritize what is worth testing, run experiments across marketing and product channels, and use the evidence to decide what to scale, change, or stop.

35% reduction in experimentation cycles for FunnelEnvy

  • Experimentation roadmap and ICEEE prioritization
  • Marketing and product channel experiments
  • Experiment results dashboard and insights
See what disciplined experiments uncovered →
Meet Your Operator

Building go-to-market systems since 2018

I've worked with founders and teams at early to growth stage companies across North America, Africa, and Europe to build the systems that help them acquire customers, launch products, and grow revenue predictably.

Let's Talk

Founder, Marketing In Action

James Praise
I'm James Praise

Engagement Models

Let's fix your growth.

Setup

GTM Diagnostic

from $800

One-time. I look at your GTM and tell you exactly where you're losing revenue and what to fix first.

  • A full audit of your GTM: positioning, channels, and where people drop off
  • The one fix that matters most, found and prioritized
  • A build plan for what comes next, with or without me

Best for: early-stage founders who want clarity before committing to ongoing work.

Ongoing Execution

GTM System

from $2,500/mo

Setup fee plus a monthly retainer. I run your whole acquisition system: positioning, GTM infrastructure, paid, outbound, and AI-assisted execution, all pointed at new customers, booked calls, and revenue.

  • Full GTM system built and run, not a single channel
  • Weekly execution, monthly reporting on growth & booked calls
  • 90-day minimum, then month-to-month

Best for: teams who want the whole system run for them, with the right channel figured out behind the scenes.

Ongoing Ownership

Embedded GTM Partner

from $4,000/mo

More hands-on. I join as your fractional GTM lead: I own the outcome, train your team, and handle reporting.

  • Everything in GTM System, plus deeper team involvement
  • Working closely with product, sales, and leadership
  • Priority access and faster turnaround

Best for: teams building a growth engine from scratch who want someone to fully own it and report on it.

We set final scope and pricing on the call, based on your buyer, channel mix, and growth goals. Custom project and advisory work is available too, just ask.

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FAQs

If you’re wondering about it, I’ve probably answered it here

1. Which companies and teams do you work with?

Tech companies and agencies: B2B SaaS, consumer apps, and product-led startups alike, from early-stage founders to VC-backed scale-ups. I usually work directly with founders, execs (CMO, CRO, VP or Director of Marketing, Head of Growth), or small product and marketing teams.

2. What’s your specialty, and how are you different from other advisors or agencies?

I run your whole go-to-market: positioning, GTM infrastructure, outbound, paid, SEO & AI visibility, and lifecycle, as one system pointed at growth. I don’t hand you a deck and walk away. And unlike agencies that only run ads or PR, I join your team and execute all of it.

3. Can you write copy, design, and code?

Yes to all three. I write positioning docs, landing pages, launch assets, and lifecycle emails. For design, I provide wireframes and references, or connect you with design partners I trust. And I build websites, web apps, and workflows myself using AI tools like Claude, n8n, Gemini, ChatGPT, and Replit, working with your dev team on bigger builds.

4. Can you replace my agency, and who will I be working with?

In most cases, yes. Through Titaja, I offer product-marketing-as-a-service, which covers both strategy and execution, something most agencies can’t do. You work with me directly. No juniors, no outsourcing. Depending on what you need, I can run everything for you, work alongside your team, or set your team up to run it themselves.

5. What’s your typical engagement, and how much time does it take?

Most engagements start with the GTM Diagnostic, then move into the GTM System retainer once we’ve agreed what to build. If the gap is already obvious, some clients skip straight to ongoing execution.
Process: a discovery call, then a clear scope and contract, then strategy and execution, then review and adjust.
Time: the Diagnostic is a one-time, fixed engagement. GTM System and Embedded GTM Partner run on weekly execution with monthly reporting.

6. How does pricing work?

GTM Diagnostic: from $800, one-time, paid upfront.
GTM System: from $2,500/month, setup fee + retainer, 90-day minimum then month-to-month.
Embedded GTM Partner: from $4,000/month, same terms, deeper involvement.
We set final scope and pricing on the call, based on your buyer and channel mix. The Diagnostic is also a low-commitment way to start before you move into a retainer. If outbound is the piece you want to size before we speak, the Outbound GTM Cost & ROI Calculator prices the domains, inboxes, contact data and automation it takes to run one, and shows what it should return in meetings, pipeline and revenue.

7. Where are you based, and can we meet in person?

Lagos, Nigeria, working with clients across the US, Africa, and Europe. I’m remote-first, but if the timing and location work out, I can visit your office for a workshop.

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