Case Studies
Go-to-market case studies
Learn more about the go-to-market work I've delivered for founders and marketing teams, and how it moved their numbers.
GTM & Product Launches
40% more qualified pipeline: FunnelEnvy’s growth, GTM, and demand gen across two brands
Arun Sivashankaran, CEO, FunnelEnvy
Positioning & Messaging
34% trial activation lift: Reform’s post-acquisition SaaS repositioning
Arun Sivashankaran, CEO, Reform
GTM & Product Launches
1,331 MQLs in 6 months: Bujeti’s first real growth engine
Achille Arouko, CEO, Bujeti
GTM & Product Launches
1,646 MQLs, 5 countries: CIL’s Academy launch across Africa
OJ Adekoya, CEO, Cecure Intelligence Limited
GTM Engineering & Automation
3,000+ keywords in 90 days: Distrobird’s inbound engine from zero
Edwin Elodimuor, CEO, Distrobird
Positioning & Messaging
2,064% more organic traffic: Hank Robotics’ GTM before commercialization
Hanu Fejiro, CEO, Hank Robotics
Positioning & Messaging
3-country GTM structure: Komfot Health’s compliant market entry
Sanasi Amos, Founder, Komfot Health
Lifecycle Programs
194% peak MoM growth: Bento’s full-funnel AARRR rebuild
Ebun Okubanjo, CEO, Bento
Positioning & Messaging
Full lifecycle rebuild: Arinka Travel’s positioning and CRM overhaul
Fisayo Bamidele, CEO, Arinka Travel
GTM & Product Launches
13+ verified signups: Forage Mail’s community-led product showcase
Richie Bonilla, CEO, Forage Mail
GTM & Product Launches
2,306 people reached: Vban’s African fintech launch
Ayoni Jimoh, Product Marketing Manager, Oval Labs Inc.
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Reform — MarTech / SaaS →
34%uplift in trial activation
100xcontent velocity