Put marketing into action, unlock revenue.
An execution-first ecosystem for marketers, founders, and business owners who want predictable growth. Learn it, apply it, and get expert help installing the systems that bring in customers and revenue.
Featured Academy Programs
Structured, hands-on programs for marketers, business owners, and anyone building digital income.
DIME – Digital Income Made Easy (with AI)
Turn skills into income, your own, someone else's, or AI's. DIME gives you the digital marketing to package digital products, make your first sale fast, and get paid, even starting from scratch.
Explore DIME →Product & Growth Marketing with AI Bootcamp
3-month, execution-first bootcamp. Build a real portfolio, learn 40+ AI tools, and position yourself for USD-paying remote marketing roles. Live sessions, coaching, certification, and internship access.
Explore the Bootcamp →Online Marketing Mentorship for Business Owners
3-month mentorship covering 5 marketing systems: Meta Ads, TikTok Ads, page optimization, social automation, and account recovery. 25 video walkthroughs, handbooks, implementation support, and WhatsApp community.
Explore the Mentorship →How to work with Marketing In Action
Marketing In Action is built and run by operators who ship real go-to-market work. Here are the ways to plug into the ecosystem, depending on where you are right now.
Learn through the MIA Academy
Structured, hands on execution. Programs focus on product marketing, growth, GTM, and AI for modern marketers.
Explore The Academy →Work with MIA
Two ways to work with me: product marketing and GTM for software companies, and done-for-you paid acquisition for local, ecommerce, and creator businesses.
Work With MIA →Partner With MIA
A small number of partners and sponsors each year across the newsletter, podcast, events, and ecosystem collaborations.
Partner With MIA →About MIA & James Praise
James Praise is the founder of Marketing In Action.
Hi, I’m James. I’m a go-to-market operator who builds the systems that help businesses acquire customers, launch products, and grow revenue predictably. Over more than eight years I’ve worked with 20+ companies across the US, Africa, and Europe, helping founders, creators, ecommerce brands, agencies, and service businesses build predictable customer acquisition systems using AI, paid media, lifecycle marketing, automation, and modern go-to-market strategy.
I’ve been a founding marketer multiple times, building marketing functions, teams and systems from the ground up at Reform, FunnelEnvy, Bujeti, Distrobird, and Cecure Intelligence, while also mentoring founders through programs such as SBC Afritech and PAADC.
I’ve published more than 50 playbooks, templates, and practical breakdowns across product marketing, growth marketing, GTM engineering, AI, strategy, content, lifecycle, demand generation, and product led growth. Everything I share is rooted in real execution, not theory.
At the end of the day, my work is about one thing: turning random acts of marketing into structured growth systems, so teams can scale with confidence and context.